With a concentration of violet correcting pigments, this shampoo gently cleanses while neutralizing unwanted brassy, yellow tones to enhance gray, white and platinum blond hair. It helps to repair damaged hair. It has the texture of a full-bodied, creamy mousse and a refined floral fragrance. Silicone-free. Results: Gray and white hair gains a cool color with radiant tones; platinum blond hair displays sharp highlights. Illuminated, the hair regains softness and bounce.